Document Type : Research Paper

Authors

• Amir Hossein Zanjanbar ¹
• Rahim Rahimi ²

¹ MA student of Computational linguistics- Faculty of New Sciences and Technologies- Tehran University- Tehran-Iran

² Second secondary teacher, Shahid Rajaei High School and Shahid Hojaji; Qarchak city.

Abstract

Logotype is a written sign which has both a reading aspect (a linguistic concept) and a visual aspect (an aesthetic concept). The titles of children’s and young adults’ books which use special and creative typographies are examples of logotypes. The logotype of the title of the book contributes to the conceptualization of the cover design through intra-textual and extra-textual interactions. Intra-textual   interaction is the interplay of the reading aspect of the title with its visual aspect (its typographic aspect). Extra-textual interaction is the interplay between the main title with other images and words on the book cover. The aim of this research is to analyze the intra-textual interaction between the typographic form with the linguistic concept of the title. The questions of the research are as follows: In the graphic of the titles of young adult novels, what is the interaction on the intra-textual level, i.e. the interplay of the visual aspect of a typography with its linguistic aspect? How can we extend the classification method proposed by Scott and Nikolajeva from the extra-textual interaction to intra-textual interaction?

Keywords

• children’s book
• typography
• pictogram
• metaphotonomy
• metaphorical and figurative axes
• Roman ‎Jakobson

Main Subjects

• children's Literature Studies